NEWS SUMMARY
Outdoor apparel brand Patagonia has filed a trademark lawsuit against environmental activist Pattie Gonia, the drag persona of the photographer Wyn Wiley, to prevent them from officially registering their stage name. Patagonia argues that Wiley’s move to expand from an online persona into commercial events and products directly competes with their brand and advocacy. They also allege that Wiley breached a previous agreement by using fonts and designs that mimic Patagonia’s distinct branding.
Pattie Gonia has been raising money for environmental causes since 2018. Last year, she raised over a million dollars for various non-profits while hiking in full drag.
