NEWS SUMMARY
American Eagle’s recent ad featuring actress Sydney Sweeney caused a stir online. The now-deleted ad plays on the words ‘genes’ and ‘jeans’, claiming Sweeney has ‘great jeans’. It sparked debate about whether the ad promotes eugenics and whether it is oversexualised. Despite the backlash, American Eagle’s stock initially rose. The company insists the ad was only meant to highlight Sweeney’s jeans and raise money for domestic violence awareness.
To watch the ad, click here.
The script of the ad: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.”
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