Nation branding and St. Patrick’s Day

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Vocabulary - abstract ideas

lesson about St. Patrick’s Day


In this lesson about St. Patrick’s Day, students watch a video about the origins of the holiday. They also discuss nation branding and practise vocabulary for talking about abstract ideas. 

B2 / Upper Intermediate60 minStandard LessonUnlimited Plan


In the warm-up to this lesson about St. Patrick’s Day, students think about what their country is famous for in terms of listed things (e.g. the most recognizable company). Then, students look at seven categories each of which contains some target vocabulary (perceive, associate, convey). They need to match the words to their synonyms. They also have to think of countries that best represent each of the categories. After that, students read a short text about nation branding and try to come up with some examples. Before watching the video, students do a short quiz about Ireland and St. Patrick’s Day. Then, they watch the video and check their answers. After the video, students complete some statements about their perception of Ireland. 


In the second part of this lesson about St. Patrick’s Day, students look at some examples of nation branding. They need to decide which of the listed countries are described. They also need to use adjectives for the countries (e.g. Thai, Costa Rican, New Zealand). Then, students discuss some questions about the ideas of nation branding from the texts. They also talk about whether they might have been influenced by nation branding. In the final task of this lesson about St. Patrick’s Day, students look at five country logos and taglines and discuss what their perception of countries is. They also talk about the countries’ economic interests. 


This worksheet includes an additional task to practise the vocabulary from the lesson that teachers can use as homework or revision. It’s available in the teacher’s version of the worksheet. You can print it, cut it up and hand it out to your students. It’s also included in the e-lesson plan, if you teach online.




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Leave a Reply

  1. Hanna Zięba

    Great lesson! Thank you very much.
    There is a nice video you can add to this lesson plan here:

    1. Ewa

      Great! Thanks for sharing 🙂

  2. Tatyana Grigoryeva

    This is a brilliant lesson! Thank you so much!

    1. Ewa

      Thank you! I’m really glad you like it 🙂


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