Dynamic pricing

Kinga | Jul 21, 2025

LESSON OVERVIEW

The main objectives of this advanced lesson on pricing are to:

• discuss pricing from different perspectives;
• practise vocabulary for talking about fair and unfair prices;
• watch a video on why prices keep changing.

Students discuss prices, watch a video about dynamic pricing, and learn phrasal verbs (e.g., snap up, fend off, pass on to) and expressions related to pricing and spending (e.g., pull the rug out from under someone). They compare different pricing situations, discuss what affects prices and share their views on fair and unfair pricing. Students also imagine future pricing scenarios and give their opinions using the target vocabulary from the lesson.

WARM-UP AND PHRASAL VERBS

This advanced lesson on pricing starts with a warm-up. Students look at different places (an airport, a fancy restaurant and a supermarket in your hometown) and answer questions about the cost of water in those places and whether they’re fair. Afterwards, they look at pairs of items (e.g. online vs. offline; high demand vs. low demand) and discuss how pricing differs between them. Students think about what might cause these differences and give at least one example for each. Following that, they choose the correct prepositions to complete phrasal verbs (e.g. factor in, jack up, mark up) in sentences about pricing strategies and consumer spending. Then, students discuss questions about pricing, spending and consumer choices.

VIDEO AND MORE VOCABULARY

In this part of this advanced lesson on pricing, students guess what ‘dynamic pricing’ means. They then watch the first part of a video to check and list two examples that are mentioned. Afterwards, students watch the rest of the video and note points on dynamic and fixed pricing (e.g. types of companies using dynamic pricing). Then, they complete opinions on dynamic pricing by choosing the option they agree with and adding their own ideas (e.g. What I like/dislike about dynamic pricing is…). Next, students complete gaps in statements about unfair pricing tricks. They use words to form expressions for the discussion (e.g. smoke and mirrors). Students explain the meaning of the phrases. After that, they review and comment on the pricing tactics from the previous task. Finally, students imagine a future with AI pricing. They read different scenarios and judge if they’re fair or not.

HOMEWORK/REVISION

This advanced lesson on energy tech also includes an additional task that you can use as homework or revision. In the task, students correct mistakes in sentences. They then finish the sentences with their ideas, using the phrases and phrasal verbs from the lesson. The task is available in the teacher’s version of the worksheet. You can print it and hand it out to your students. It’s also included in the e-lesson plan.

WORKSHEETS

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