C1 Jigsaw Reading ~90

Welcome in 2019! It’s the second week so you have probably done all the classic New Year’s Resolutions lessons. We want to kick off this year with an online advertising lesson plan. It’s a multicategory lesson as you can use it with professionals interested in advertising and marketing but it is not very much business-oriented so it was also a success with students outside the ad industry. In this lesson, your students will:

➡️ discover different ad types and formats

➡️ do jigsaw reading to learn about the history of advertising on the Internet

➡️ discuss how the advertising industry affects the Internet

➡️ see how emojis (and our online activity) are used in new ads


Our Online Advertising lesson plan starts with a short lead-in task where students have a chance to talk about their experience and opinions on annoying ads. Next, they need to show their knowledge of the online ad world by identifying various types of ads. You will distribute six images of Internet ads (pages 5-6 in the Teacher’s version) and ask your students to match them with their names.


We don’t post many lesson plans with reading tasks here. Of course, developing reading skills is important in learning a language but we think there are other places where you can get such resources. Nevertheless, when we include reading in our lessons we want to make it as interactive as possible. This is why we decided to go for a jigsaw reading task! In our online advertising lesson plan, students will have to read half of a (shortened) article on the history of online ads. The way you want to approach it is to split the text into 2 parts (sections 1-3 and 4-6) and ask students to read just their part and then share what they’ve learnt with each other. Try not to explain any of the underlined words as these will be used in the next exercise.

In the next task, Students match new words with their synonyms. Give each student one column corresponding to the sections they’ve read. If you want to spend more time on that, ask Students to swap their sections so they have to look into a new piece of text. If not, then give the other part of the text and a corressponding vocabulary as homework.

Post-reading discussion

This is where students can talk about online advertising much more. Some of the questions there are broad and may spark a longer debate. Decide how much time you want to spend on this. We recommend 10-15 mins max.


The Youtube video we chose for this lesson focuses on the use of emojis in advertising. Therefore, first we go into explaining or negotiating the meaning of some of the popular emojis. Our suggested answered are based on emojipedia and our own knowledge but some emojis may have different meaning depending on culture.

After learning about some emojis, watch the video with your students. There is no listening comprehension task this time but instead you will have your students talking about its content and the consequences of targeting ads in the way described there.


We want to thank all our Patrons on Patreon and that’s why just for them we bring an extra task and an extra worksheet to build on the topic of our Online Advertising lesson plan. The extra task is focused on teaching idioms through emoji puzzles (accessible for all Patrons) while the extra worksheet is for our best supporters ($10+) and consists of three activities and three sets of creative ads to practise.

This means extra love from us for you 🙂 If you want to get access to our extra content, become a part of our Patreon community.

EXTRA TASK Emoji Idioms
EXTRA TASK Creative Ads







If you want to explore some other lessons focused on business online, go to our e-commerce tag page.

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