Clever advertising – describing ads

Title separator
  • Business
  • Design & Art
describing ads

LESSON OVERVIEW

In this speaking worksheet students will discuss statements about advertising, learn some adjectives and focus on describing ads and social campaigns. The worksheet consists of three activities and three sets of creative ads to practise. BTW there’s no Teacher’s version for this worksheet.

B2 / Upper Intermediate30 minStandard LessonPrintable & Digital$6 Plan

DISCUSSION & VOCABULARY

First, students have to read and express their opinions on a few statement concerning advertising. Next, they move to one vocabulary exercise. They have to explain the meaning of the listed adjectives used for describing adverts. The list includes 16 adjectives such as: eye-catching, hilarious, powerful, innovative, amusing, surprising, shocking, etc.

DESCRIBING ADS

Finally, students work in pairs or groups, examine and focus on describing ads given by the teacher.
When expressing their views on particular ads, students should consider the following points:

  • describe the ad and its layout
  • what kind of emotions it evokes
  • why this ad may attract audience
  • what the goal of this ad is
  • what you think about the ad

There’s no Teacher’s Version for this worksheet as this worksheet focuses solely on speaking and there are no fixed answers.

RELATED LESSON PLAN

This worksheet goes well with our lesson plans:

  1. The history and future of online advertising

WORKSHEETS

Comments

Title separator

Leave a Reply

Browse other materials recommended for you

Title separator
negative prefixes
B2 / Upper Intermediate Flipped Lesson 60 min

Immediate response (non) required

Business

This lesson plan deals with synchronous and asynchronous communication. Apart from doing listening comprehension tasks, students will build adjectives with negative prefixes and learn some communication idioms.

lesson plan on saving the planet
B1 / Intermediate/ B2 / Upper Intermediate Flipped Lesson 60 min

Plogging ‐ make yourself and the planet better

Global Issues

This lesson plan on saving the planet deals with plogging, i.e. the idea of picking up litter while jogging. The worksheet consists of a few vocab exercises and includes a lot of words used when talking about waste and littering.

business case study worksheet
B2 / Upper Intermediate/ C1 / Advanced Flipped Lesson 60 min

Decision time (business case study)

Business

Thanks to this business case study worksheet, students learn phrasal verbs to talk about companies, watch a video presenting a case study and discuss situations when companies face different problems.

Show more lessons

Questions

Title separator

I was your Patron, how can I get access to ESL Brains lessons now?

You have to subscribe again to ESL Brains, but this time using our integrated payment system. Click the Pricing tab in the top menu. You’ll land on the page with our subscription plans. Select the subscription plan you’re interested in, register a new account and pay for your subscription.

What currencies can I pay in for my subscription?

Our default currency is USD (American dollar), but you can also pay in EUR (euro) or GBP (British pound sterling). You can change the currency you want to pay in at the Pricing page before selecting a subscription plan.

How can I edit an e-lesson plan?

You can get your own editable copy of an e-lesson plan and make changes to it. To do so, either (1) make a copy of it on your Google Drive (preferable method) or (2) download it in a Powerpoint format (but formatting might be a bit off so we can’t guarantee that it will work well).

Read more FAQ
Title separator

ESL Brains

Forgot password?
or continue with