Clever advertising – describing ads

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  • Business
  • Design & Art
describing ads


In this speaking worksheet students will discuss statements about advertising, learn some adjectives and focus on describing ads and social campaigns. The worksheet consists of three activities and three sets of creative ads to practise. BTW there’s no Teacher’s version for this worksheet.

B2 / Upper Intermediate30 minStandard LessonPrintable & Digital$6 Plan


First, students have to read and express their opinions on a few statement concerning advertising. Next, they move to one vocabulary exercise. They have to explain the meaning of the listed adjectives used for describing adverts. The list includes 16 adjectives such as: eye-catching, hilarious, powerful, innovative, amusing, surprising, shocking, etc.


Finally, students work in pairs or groups, examine and focus on describing ads given by the teacher.
When expressing their views on particular ads, students should consider the following points:

  • describe the ad and its layout
  • what kind of emotions it evokes
  • why this ad may attract audience
  • what the goal of this ad is
  • what you think about the ad

There’s no Teacher’s Version for this worksheet as this worksheet focuses solely on speaking and there are no fixed answers.


This worksheet goes well with our lesson plans:

  1. The history and future of online advertising



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