Clever advertising – describing ads

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Speaking

describing ads

LESSON OVERVIEW

In this speaking worksheet students will discuss statements about advertising, learn some adjectives and focus on describing ads and social campaigns. The worksheet consists of three activities and three sets of creative ads to practise. BTW there’s no Teacher’s version for this worksheet.

B2 / Upper Intermediate30 minStandard LessonPremium Plan

DISCUSSION & VOCABULARY

First, students have to read and express their opinions on a few statement concerning advertising. Next, they move to one vocabulary exercise. They have to explain the meaning of the listed adjectives used for describing adverts. The list includes 16 adjectives such as: eye-catching, hilarious, powerful, innovative, amusing, surprising, shocking, etc.

DESCRIBING ADS

Finally, students work in pairs or groups, examine and focus on describing ads given by the teacher.
When expressing their views on particular ads, students should consider the following points:

  • describe the ad and its layout
  • what kind of emotions it evokes
  • why this ad may attract audience
  • what the goal of this ad is
  • what you think about the ad

There’s no Teacher’s Version for this worksheet as this worksheet focuses solely on speaking and there are no fixed answers.

RELATED LESSON PLAN

This worksheet goes well with our lesson plans:

  1. The history and future of online advertising

WORKSHEETS

Comments

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Leave a Reply

  1. labelleturino

    There’s no teacher’s version

    1. Justa

      Actually, this lesson plan doesn’t need a teacher’s version.

  2. Gail Crous

    I love this lesson! There is no prep required from either the student or the tutor (big plus for me!). It covers a variety of subjects and the student has to think out of the box. Excellent for vocabulary expansion and speaking practice.

    1. Stan

      So good to hear that! It’s a pretty short worksheet that actually supplements another ESL Brains lesson but I think it’s useful on its own as well.

      1. Gail Crous

        In exercise 1 a) please add the word “The” in front of culture.

        1. Stan

          Of course! We’ve fixed and redone this worksheet a bit to fit our current standards.

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