LESSON OVERVIEW

The main objectives of this ESL lesson on branding are to:

  • discuss the concept of branding and its aspects;
  • watch an excerpt of a conversation with a professional and make notes.

In this lesson, students talk about famous brands, define the word ‘branding’, make assumptions about what a brand is not and check their ideas with the video. Students also express their perspectives on issues related to branding using useful phrases (e.g. convey a message, stand out from, go hand in hand with, etc.).

B2 / Upper Intermediate60 minStandard LessonPremium Plan

WARM-UP & VIDEO

This ESL lesson on branding starts with a warm-up activity. Students look at pairs of famous brands (e.g. Pepsi or Coca-Cola, Netflix or Disney+, Apple or Samsung, etc.) and choose one in each pair. They also have to explain their choice. Then, they complete the quotes about branding and say which brands from the warm-up the quotes are true for. After that, students move on to video activities. First, they look at the words (logo, product, promise, impression) and discuss if they agree that a brand is not these things. Then, students watch the video and check their ideas. After that, they watch the second part of the video and complete the notes about different perspectives of branding. 

VOCABULARY & DISCUSSION

In this part of the ESL lesson on branding, students discuss the concept more as well as explore different types of branding and talk about their aspects. First, students express their perspectives by reading the statements about branding. The statements contain bolded phrases (e.g. stand for, appeal to, be consistent with, etc.) that students can use in the discussion. After that, they talk about different types of branding: personal branding, employer branding, and co-branding.They start from defining each type of branding and then move on to discussing the questions about them using key vocabulary. At the end of this ESL lesson on branding, students talk about some famous examples of co-branding.

HOMEWORK/REVISION

This ESL lesson on branding also includes an additional task that you can use as homework or revision. In the task, students complete the text about another type of branding to revise useful phrases from the lesson. The task is available in the teacher’s version of the worksheet. You can print it and hand it out to your students. It’s also included in the e-lesson plan.

WORKSHEETS

Comments

Title separator

Leave a Reply

  1. Christiane IG

    Amazing idea! great vocabulary to teach!

    1. Inna

      Thank you so much, Christiane! We’re happy you enjoyed this lesson 🙂

  2. Cindy Naidoo

    Hi there!
    I did this lesson today with my B2.2 students and it was well received. It was a 90 minute lesson that I paired with same of the slides from “Can you find hidden messages in these logos?”

    Please note error in the lesson “All about branding”, e-lesson plan, point 6 – The best way for new companies to shape public perception of their brand is through their social media presence (not though)

    Thank you for the excellent content!

    1. Justa

      Hi Cindy! We’re happy that the lesson went well and that you enjoy our materials! Thanks for spotting that error! Actually, it was in the Teacher’s and Student’s versions and not in the e-lesson plan, but we’ve just fixed that everywhere 🙂

  3. Monika Stolarski

    Hi, I just tried opening the e-lesson plan and it says ‘Sorry, the file that you’ve requested has been deleted.’?

    1. Justa

      Hi! Thanks for letting us know! We’ve just fixed that, so it should work fine now. Please, check it out 🙂

Browse other materials recommended for you

Title separator Show more lessons

Questions

Title separator

Is there a minimum subscription period if I choose a monthly subscription?

No, there's no minimum required number of subscription months. You can cancel any time you want. Basically, you can sign up and then cancel your subscription the next day, which will mean you have access for 1 month and won't be charged again.

What currencies can I pay in for my subscription?

Our default currency is USD (American dollar), but you can also pay in EUR (euro), GBP (British pound sterling) or PLN (Polish zloty). You can change the currency you want to pay in at the Pricing page before selecting a subscription plan.

How can I edit an e-lesson plan?

You can get your own editable copy of an e-lesson plan and make changes to it. To do so, either (1) make a copy of it on your Google Drive (preferable method) or (2) download it in a Powerpoint format (but formatting might be a bit off so we can’t guarantee that it will work well).
Read more FAQ
Title separator

ESL Brains

Forgot password?
or continue with