The future of bricks-and-mortar retail shopping

Title separator

Speaking
class

Business English speaking class

LESSON OVERVIEW

In this Business English speaking class, students watch a video about the future of bricks-and-mortar retail shopping and discuss shopping trends.

B2 / Upper Intermediate
C1 / Advanced
45 min
60 min
Speaking ClassUnlimited Plan

This is a Speaking Class worksheet. It includes a variety of tasks that let your students practise their speaking skills. This lesson format does not focus on grammar or vocabulary. Learn more about it here.

WARM-UP & VIDEO

At the beginning of the speaking class, students do a warm-up activity in which they need to explain what makes them buy a certain product online or offline. They have to consider products of different types (e.g. food, cosmetics and toiletries, clothes). After that, students read some statistics regarding online and offline shopping. Before they start the speaking part of the task, students look at some statistics. They try to find phrases to describe offline shops and shopping as opposed to online shops and shopping (e.g. bricks-and-mortar, in-store). The phrases will be used in the second part of this Business English speaking class. Then, students discuss the reasons behind the statistics and say whether they would be the same for their countries. Finally, students watch the video about the future of retail shopping and complete one statement using the information they found out from the video. 

DISCUSSION & CASE STUDIES

After the video, students discuss some questions regarding bricks-and-mortar shopping. They share their experience with online and offline blending, discuss online and offline blending and consider what shopping might look like in the future. Then, they look at four trends in offline shopping (e.g. loyalty programmes, checkout-free shops, click and collect) and discuss whether they will grow in popularity or not. In the final part of this Business English speaking class, students decide what strategies they would suggest to some bricks-and-mortar businesses that are about to open in their area. The businesses vary from small local shops to national chains. Students need to consider online and offline blending, as well as other trends discussed in the lesson. 

WORKSHEETS

 

Comments

Title separator

Leave a Reply

  1. HiImMikeEnglish

    My feelings are this. The lesson doesn’t really offer much in the way of things to speak about. I tried it with a few students and a lot of the questions overlap with the same responses or they are just too broad – like the statistics one. I think this could be longer and more specific in some areas. When the lesson is not too broad it is then too specific “do you know about any blended digital and physical shopping experiences?”. I feel like this one just missed the mark. It’s very hard to use.

    1. Stan

      Thanks for sharing your opinion, Mike! It’s definitiely some valuable feedback for us. To clarify a bit, the target audience for this lesson are people from the e-commerce industry who, in theory, should have some idea about current and future trends, hence the more specific questions about blended shopping experience trend. Nevertheless, we included some statistics and general questions at the beginning to encourage non-e-commerce people to speak and have some details to refer to. Is there a chance that you had this lesson with people that haven’t been working in e-commerce at all?

      I’d love to hear more from you, if you’re willing email us at [email protected].

  2. G L

    I adapted this lesson to include talking about the future and the use of future tenses. Also the video is a means to introduce new vocabulary, practice pronunciation, identify phrases, find synonyms associated with the retail and digital environments and check understanding. Further questions are easily obtained using AI. The lesson gave me some good ideas and material for adding value.

    1. Ewa

      Thanks for sharing the ideas!

Browse other materials recommended for you

Title separator
speaking lesson on Thanksgiving
C1 / Advanced | C2 / Proficiency
Speaking Class 45 min / 60 min
Loading

Challenging historical narratives

General

In this speaking lesson on Thanksgiving, students think about the history of the celebration and its modern-day customs. They watch a video featuring Native Americans’ feelings about the holiday and have a broader discussion about challenging dominant historical narratives.

collocations to describe appearance
B1 / Intermediate | B2 / Upper Intermediate
Standard Lesson 60 min
Loading

Does anyone else look like you?

General

With this lesson, students talk about facial features! They practise collocations to describe appearance, watch a video on the concept of doppelgängers and discuss people who look alike.

speaking lesson on guilt
B1 / Intermediate | B2 / Upper Intermediate
Speaking Class 45 min / 60 min
Loading

Should I feel bad about it?

General

In this speaking lesson on guilt, students discuss guilty pleasures and varied opinions on the emotion. They also watch and discuss a video about ‘vacation guilt’. Students have an optional vocabulary activity with expressions related to guilt.

ESL lesson on coaching and mentoring
C1 / Advanced
Standard Lesson 60 min
Loading

Coaching and mentoring

Business Lifestyle

Dive into the realm of coaching and mentoring! Students practise phrases about personal development, watch a video about a coaching session and share opinions. They also read about a coaching tool and reflect on their goals.

talk about supernatural phenomena
B2 / Upper Intermediate
Standard Lesson 60 min
Loading

Do you believe in ghosts?

General

Engage in talking about supernatural phenomena! With this lesson, students practise vocabulary related to mysterious and supernatural events, watch a video on why people claim to see ghosts and discuss their beliefs. They also play a quest game!

speaking lesson on work relationships
C1 / Advanced
Speaking Class 45 min / 60 min
Loading

Work relationships: bridges and boundaries

Business

Engage in talking about work relationships with this lesson! Students review vocabulary, talk about the impact of certain workplace practices and watch a video on reasons to be yourself at work.

esl lesson on meeting facilitation
C1 / Advanced | C2 / Proficiency
Standard Lesson 60 min
Loading

Can you weigh in on this?

Business

Students learn functional vocabulary for meeting facilitation and share relevant experiences, approaches, and opinions. They discuss the facilitator role and learn facilitation techniques. They also watch a video and do a roleplay.

ESL lesson about animal abilities
B1 / Intermediate | B2 / Upper Intermediate
Speaking Class 45 min / 60 min
Loading

How smart are animals?

General

Students discuss animal abilities with this lesson! They talk about differing opinions on animal intelligence, learn about animal skills and hear some fascinating animal stories. They watch a video, think about an animal’s point of view, and discuss lots of questions.

sustainability in the hospitality industry
B2 / Upper Intermediate
Standard Lesson 60 min
Loading

Sustainable stays: eco-friendly hotels

Business Global Issues

Students discuss waste and sustainability in the hospitality industry! They watch and discuss a video about an organisation that recycles half-used hotel soaps, learn useful vocabulary, and read and discuss a text about an imaginary hotel.

Show more lessons

Questions

Title separator

Is there a minimum subscription period if I choose a monthly subscription?

No, there's no minimum required number of subscription months. You can cancel any time you want. Basically, you can sign up and then cancel your subscription the next day, which will mean you have access for 1 month and won't be charged again.

What currencies can I pay in for my subscription?

Our default currency is USD (American dollar), but you can also pay in EUR (euro), GBP (British pound sterling) or PLN (Polish zloty). You can change the currency you want to pay in at the Pricing page before selecting a subscription plan.

How can I edit an e-lesson plan?

You can get your own editable copy of an e-lesson plan and make changes to it. To do so, either (1) make a copy of it on your Google Drive (preferable method) or (2) download it in a Powerpoint format (but formatting might be a bit off so we can’t guarantee that it will work well).
Read more FAQ
Title separator

ESL Brains

Forgot password?
or continue with