Can you find hidden messages in these logos?

Title separator
  • B1
  • B2
  • Design & Art

Speaking practice

logos lesson plan


This logos lesson plan deals with various logos that we are bombarded with every day. It is based on a video about eight iconic logos and their hidden meanings. The worksheet consists of different vocabulary activities and creates a lot of opportunities for students to speak a lot.

B1 / Intermediate
B2 / Upper Intermediate
60 minFlipped LessonUnlimited Plan

This is a Flipped Classroom lesson plan. In a nutshell, it means that first part of the lesson needs to be done by students at home. Learn more about flipped classroom and how we implement it in those lesson plans in our post.


At home students need to prepare themselves for the class by learning some vocabulary. First, they have to match words given to correct shapes in the picture. It might seem that we included in this worksheet basic shapes, but from our experience not all adult students are really able to name them properly. Next, students have to form adjectives from the shapes they’ve learned in the previous task. The last activity involves listening comprehension. Students watch a video about eight famous logos and answer a few comprehension questions.


The in-class worksheet starts with a short discussion about the video, logos, their meanings as well as their importance in terms of brand identity. After that, students read a short description of the Adidas logo. Apart from the explanation of the meaning of the logo and its hidden message, you will also find some useful language in the text. Students have to match these words with two other words below which have a similar meaning. There are such words as resemble, symbolize, eye-catching, recognizable, etc. In the next exercise, students work in pairs to describe some logos we researched as well as figure out their hidden messages.
On the last page of the teacher’s version of the worksheet, there is a list of the logos used in the previous task with short descriptions. So if you see that your students have problems with finding hidden messages, you can help them a bit. Alternatively, you can print this last page of this logos lesson plan for all students so after a discussion they can discover the meanings of these logos.



Title separator

Leave a Reply

  1. Jonathan

    I really enjoyed this lesson, although it was a little difficult for my B1 student (especially following along with the video). I think it may be better suited for B2 (or at least strong B1).


    1. Justa

      Jonathan, thanks for your comment🙂 It’ll definitely help other teachers to decide whether they can use this lesson plan with their students or maybe it’s too difficult.


  2. Fiona

    I think this works really well as a flipped class. I used it with a B1 group but the shape vocab and video comprehension was used as homework which gave us lots of time to activate the language in class. We each found our own logo to discuss and present to the groups at the end of the lesson too. Thanks ESLBrains.


    1. Justa

      You’re welcome, Fiona! Great to hear that your students enjoyed this lesson 🙂


  3. Lorenzo

    I believe all listening materials are suited for any level. It all depends on we structure our questions. Especially when it comes to online teaching, I always give homework as a springboard for the topic for the next class. And this video Is really interesting! :)))


Browse other materials recommended for you

Title separator
uses of Present Continuous
B2 / Upper Intermediate Standard Lesson 60 min

How beauty filters are changing the way we want to look


In this lesson inspired by a video about body dysmorphia students revise and practise the different uses of Present Continuous as well as reflect on the influence of beauty filters on teenagers’ lives.

second conditional
B1 / Intermediate Standard Lesson 60 min

What would happen if you quit texting for a week? (second conditional)


In this lesson about texting students discover and practise the second conditional. They also learn vocabulary related to mobile phone communication and discuss the role of texting in their lives.

the history of the hoodie
B2 / Upper Intermediate/ C1 / Advanced Standard Lesson 60 min

The humble hoodie

Design & Art General

In this lesson about the history of the hoodie, your students will discover the origins of this iconic garment (and some others) and learn several adjectives for talking about clothes.

Show more lessons


Title separator

Is there a minimum subscription period if I choose a monthly subscription?

No, there’s no minimum required number of subscription months. You can cancel any time you want. Basically, you can sign up and then cancel your subscription the next day, which will mean you have access for 1 month and won’t be charged again.

What currencies can I pay in for my subscription?

Our default currency is USD (American dollar), but you can also pay in EUR (euro), GBP (British pound sterling) or PLN (Polish zloty). You can change the currency you want to pay in at the Pricing page before selecting a subscription plan.

How can I edit an e-lesson plan?

You can get your own editable copy of an e-lesson plan and make changes to it. To do so, either (1) make a copy of it on your Google Drive (preferable method) or (2) download it in a Powerpoint format (but formatting might be a bit off so we can’t guarantee that it will work well).

Read more FAQ
Title separator

ESL Brains

Forgot password?
or continue with