Can you find hidden messages in these logos?

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  • Design & Art
logos lesson plan


This logos lesson plan deals with various logos that we are bombarded with every day. It is based on a video about eight iconic logos and their hidden meanings. The worksheet consists of different vocabulary activities and creates a lot of opportunities for students to speak a lot.

B1 / Intermediate
B2 / Upper Intermediate
60 minFlipped LessonPrintable & Digital$12 Plan

This is a Flipped Classroom lesson plan. In a nutshell, it means that first part of the lesson needs to be done by students at home. Learn more about flipped classroom and how we implement it in those lesson plans in our post.


At home students need to prepare themselves for the class by learning some vocabulary. First, they have to match words given to correct shapes in the picture. It might seem that we included in this worksheet basic shapes, but from our experience not all adult students are really able to name them properly. Next, students have to form adjectives from the shapes they’ve learned in the previous task. The last activity involves listening comprehension. Students watch a video about eight famous logos and answer a few comprehension questions.


The in-class worksheet starts with a short discussion about the video, logos, their meanings as well as their importance in terms of brand identity. After that, students read a short description of the Adidas logo. Apart from the explanation of the meaning of the logo and its hidden message, you will also find some useful language in the text. Students have to match these words with two other words below which have a similar meaning. There are such words as resemble, symbolize, eye-catching, recognizable, etc. In the next exercise, students work in pairs to describe some logos we researched as well as figure out their hidden messages.
On the last page of the teacher’s version of the worksheet, there is a list of the logos used in the previous task with short descriptions. So if you see that your students have problems with finding hidden messages, you can help them a bit. Alternatively, you can print this last page of this logos lesson plan for all students so after a discussion they can discover the meanings of these logos.



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Leave a Reply

  1. I really enjoyed this lesson, although it was a little difficult for my B1 student (especially following along with the video). I think it may be better suited for B2 (or at least strong B1).

    1. Jonathan, thanks for your comment🙂 It’ll definitely help other teachers to decide whether they can use this lesson plan with their students or maybe it’s too difficult.

  2. I think this works really well as a flipped class. I used it with a B1 group but the shape vocab and video comprehension was used as homework which gave us lots of time to activate the language in class. We each found our own logo to discuss and present to the groups at the end of the lesson too. Thanks ESLBrains.

  3. I believe all listening materials are suited for any level. It all depends on we structure our questions. Especially when it comes to online teaching, I always give homework as a springboard for the topic for the next class. And this video Is really interesting! :)))

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