Topic: Advertising and Marketing
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Standard Lesson 60 min
How brands influence our thinking
Business LifestyleEngage in a discussion about branding with this lesson! Students talk about consumer behaviour and brand-building strategies, watch a video and discuss the relationship between consumers and brands.
Standard Lesson 60 min
Members only! Subscription models
Business LifestyleWith this lesson, students talk about subscription models, explore vocabulary and discuss their personal experiences and opinions. They also watch a video featuring advice on how to manage subscriptions and discuss real-life services.
Standard Lesson 60 min
All about branding
BusinessThis is a perfect lesson for students who want to discuss brands and the idea of branding. Students learn and practise useful phrases, as well as improve their comprehension skills.
Standard Lesson 60 min
It’s on us to fix it (phrases with on)
GeneralStudents watch entertaining ads, work with funny slogans and talk about marketing campaigns. More importantly, they learn and practise phrases with on without even realising it!
Standard Lesson 60 min
Word-of-mouth marketing
BusinessThis lesson about marketing will spark a lot of discussion among students. Learners will also watch a video about word-of-mouth marketing as well as learn and practise useful collocations.
Speaking Class 45 min / 60 min
The world of ads
Business GeneralThis speaking lesson about ads includes a variety of activities. Students have a lot of discussion, watch two videos and read short texts on some marketing campaigns of a famous brand.
Standard Lesson 60 min
Political advertising
GeneralIn this ESL lesson about political campaigns, students watch a video, learn and practise useful vocabulary and talk about elections and campaign strategies.
Standard Lesson 60 min
Those who influence us the most online
Lifestyle TechnologyIn this lesson, students work with some easily confused words, practise the use of prepositions, and watch a video about micro-influencers. They also have a discussion about the effect, impact and influence that we experience in different areas of life.
