Marketing and advertising

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LESSON SET OVERVIEW

With this lesson set, your students will:

  • watch and discuss two ads,
  • improve their speaking skills when discussing advertising,
  • read short texts about Coca-Cola’s marketing campaigns,
  • create their own marketing campaign,
  • dive deep into the topic and learn about word-of-mouth marketing,
  • work with useful collocations,
  • discuss marketing strategies.

This lesson set offers students a chance to talk about advertising and their personal experience as well as marketing from a more professional standpoint.

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This is a lesson set. Use the lessons in the set in the suggested order. Learn more about sets here.

Each lesson in the set is also a standalone lesson.

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Lesson 1

Start with general discussions about ads
speaking lesson about ads
Speaking Class 45 min / 60 min Unlimited Plan

The world of ads

Business General

Students practise speaking skills through a variety of activities about ads. Students watch two ads, read short texts about Coca-Cola and its marketing campaigns, discuss tricks that advertisers use and share personal experiences.

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Lesson 2

Dive deeper into the topic of marketing
lesson about marketing
Standard Lesson 60 min Unlimited Plan

Word-of-mouth marketing

Business

Students watch a video about word-of-mouth marketing and learn and practise useful collocations (e.g. carefully consider, of poor quality, encourage someone to do something). They also talk about marketing strategies for different businesses.

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