Marketing and advertising

LESSON SET OVERVIEW

With this lesson set, your students will:

• watch and discuss two ads,
• improve their speaking skills when discussing advertising,
• read short texts about Coca-Cola’s marketing campaigns,
• create their own marketing campaign,
• dive deep into the topic and learn about word-of-mouth marketing,
• work with useful collocations,
• discuss marketing strategies.

This lesson set offers students a chance to talk about advertising and their personal experience as well as marketing from a more professional standpoint.

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