Marketing and advertising

Business

Advertising and Marketing

Jun 13, 2024Jul 09, 2024

LESSON SET OVERVIEW

With this lesson set, your students will:

watch and discuss two ads,
improve their speaking skills when discussing advertising,
read short texts about Coca-Cola’s marketing campaigns,
create their own marketing campaign,
dive deep into the topic and learn about word-of-mouth marketing,
work with useful collocations,
discuss marketing strategies.

This lesson set offers students a chance to talk about advertising and their personal experience as well as marketing from a more professional standpoint.

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This is a lesson set. Use the lessons in the set in the suggested order. Learn more about sets here.

Each lesson in the set is also a standalone lesson.

Lesson 1

Start with general discussions about ads

Speaking Class 45 min / 60 min Unlimited Plan

The world of ads

Business General

Students practise speaking skills through a variety of activities about ads. Students watch two ads, read short texts about Coca-Cola and its marketing campaigns, discuss tricks that advertisers use and share personal experiences.

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Lesson 2

Dive deeper into the topic of marketing

Standard Lesson 60 min Unlimited Plan

Word-of-mouth marketing

Business

Students watch a video about word-of-mouth marketing and learn and practise useful collocations (e.g. carefully consider, of poor quality, encourage someone to do something). They also talk about marketing strategies for different businesses.

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