Is PR a dying industry?

Megan | Nov 27, 2024Nov 27, 2024

LESSON OVERVIEW

The main objectives of this ESL lesson on public relations are to:

• read and discuss an article about changes in the PR industry;
• consider different perspectives on the industry trends;
• correct mistakes and practise argumentative skills.

With this ESL lesson on public relations, students talk about changes in the industry over recent years. They discuss an article which looks at threats to the sector, as well as the necessary skills to survive. They analyse comments about the industry and practise agreeing and disagreeing with them. They look at statistics, correct mistakes, and discuss questions.

ACTIVITIES

This ESL lesson on public relations starts with a warm-up. Students read sets of job tasks (e.g. develop multimedia content; foster relationships with journalists). They say which set falls under PR specialists’ responsibilities and add one more responsibility to the list. After that, students discuss general questions about PR (e.g. industry strategies, PR campaigns). Then, students look at some statistics. They compare the statistics to their country, discuss their impact, and think of one more trend. Next, students look at responses to ‘Is PR a dying industry?’. They find and correct two mistakes in each response. Then, they choose one and respond in agreement or disagreement, explaining their opinion by giving more details. The ESL lesson on public relations finishes with an interesting task. Students look at PR skills in boxes (e.g. data analysis, storytelling abilities) and discuss questions about them.

ARTICLE

https://eslbrains.com/crc080

WORKSHEETS

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