Elegance versus bling (case study)

Title separator

Phrases for giving opinions

phrases for giving opinions

LESSON OVERVIEW

In this lesson, students watch a video about a company facing problems, learn advanced phrases for giving opinions, and discuss case studies. 

B2 / Upper Intermediate
C1 / Advanced
75 minStandard LessonUnlimited Plan

VOCABULARY & VIDEO

At the beginning of the lesson students discuss brand awareness and brand image. Then, they read opinions about inconspicuous consumption. Their task is to match some underlined words and phrases in the text (e.g. bling, shake up, buzz around something) to their meanings. This is also where students see some advanced phrases for giving opinions. After the reading part, students discuss which of the comments from the text they agree with. Before watching the video, students find out what the company from the video is and brainstorm the problems it might have. Students also discuss ways for the company to create a buzz around the brand, as well as the idea of endorsement deals. While watching the first part of the video, students complete a table with the details about the issues mentioned in the video. Then, students watch the second part of the video and answer some questions

PHRASES FOR GIVING OPINIONS & CASE STUDY

In this part of the lesson, students analyse some case studies. To do that, they first decide what function certain phrases from the first part of the lesson perform (e.g. I am entirely convinced that…, Plainly,…). Then, they put phrases for giving opinions into categories, e.g. expressing absolute certainty. After that, students review the story from the video and have a case study discussion. They need to use the phrases from the previous exercise (e.g. Without a shred of doubt…, Having given this question due consideration…). Finally, students look at four examples of brand extension and discuss what the companies wanted to achieve with the extensions and whether they were a success or not.

WORKSHEETS

 

Comments

Title separator

Leave a Reply

  1. ronnie.english.101

    Yes! Finally another business case lesson! 😀

    1. Iulia

      We’ll be happy if your class enjoys it!

  2. Inna

    Hi Iulia! I used this lesson plan with two of my IT students last Friday and it worked really well! Thank you for these great materials! 😉

    1. Iulia

      Hi Inna,

      It’s great to hear this. We’ll do our best to make more lessons that your students will enjoy 🙂

      Thank you for the feedback.

  3. Agnieszka

    I was delighted to see another business English lesson plan 🙂 I liked the case study (really interesting) and follow-up exercises (phrase bank) and other examples of cases which I could discuss with my students. Looking forward to new business English lesson plans 🙂

    1. Iulia

      Hi Agnieszka,
      Thank you:) We appreciate it that you leave your feedback on our lessons. This encourages us to work further for you!

  4. liselig

    Hey, is the video u posted correct? 🙂 thanks

    1. Justa

      Yes, it seems so 🙂

  5. Lois Gantley

    I really enjoyed teaching this lesson plan today for the first time and I love case studies, but unfortunately, my Asian student immediately informed me that the name of the ‘influencer’ type character in the video is extremely racist, so I probably won’t risk teaching it again.

    1. Stan

      Oh, wow! That’s worrying. Though, I wonder what’s inappropriate about it. The character is called Changchang Gao and as far as I could google it, there’s nothing wrong with it. Changchang is a Mandarin female name and Gao is an East Asian surname (supposedly 17 million people have this name). Do you mind asking your students what’s racist about it?

Browse other materials recommended for you

Title separator
phrases to talk about leadership
B2 / Upper Intermediate
Standard Lesson 60 min
Loading

The art of leadership

Business

With this lesson, students talk about job satisfaction and practise vocabulary to discuss leadership! They also watch a video about creating a good work environment, read a text about organisational structures and share ideas on addressing workplace challenges.

ESL lesson about crowdfunding
B2 / Upper Intermediate | C1 / Advanced
Standard Lesson 60 min
Loading

When crowds fund your project

Business

With this lesson, students talk about funding sources, address scepticism and watch a video about common myths of crowdfunding. They also explore vocabulary, analyse successful crowdfunding campaigns and create their own projects.

conflict resolution lesson plan
C1 / Advanced
Standard Lesson 60 min
Loading

Agree to disagree? Negotiating conflict

Business General

Explore the world of conflict with this lesson! Students discuss conflict narratives, resolution tactics, and personal conflict styles. They learn collocations, discuss opinion statements, and listen to a podcast.

advanced lesson about branding
C1 / Advanced | C2 / Proficiency
Standard Lesson 60 min
Loading

How brands influence our thinking

Business Lifestyle

Engage in a discussion about branding with this lesson! Students talk about consumer behaviour and brand-building strategies, watch a video and discuss the relationship between consumers and brands.

ESL lesson about subscriptions
B2 / Upper Intermediate
Standard Lesson 60 min
Loading

Members only! Subscription models

Business Lifestyle

With this lesson, students talk about subscription models, explore vocabulary and discuss their personal experiences and opinions. They also watch a video featuring advice on how to manage subscriptions and discuss real-life services.

speaking lesson about career change
B1 / Intermediate | B2 / Upper Intermediate
Speaking Class 45 min / 60 min
Loading

Changing careers

Business

With this speaking lesson, students navigate the territory of career changes. They discuss job market trends, as well as benefits and challenges of transitioning careers. They also talk about important skills and watch a video about a woman who changed careers.

B2 / Upper Intermediate | C1 / Advanced
Critical Reading Club 30 min / 45 min
Loading

The golden age of podcasting

Business

Explore the fascinating field of technology and podcasts with this lesson! After reading an article, students discuss the use of AI in podcasts, practise vocabulary to talk about the topic and discuss their ideas if they launched a 100% AI-generated podcast.

job interview tips
B2 / Upper Intermediate
Flipped Lesson 60 min
Loading

Ace your next job interview

Business

Dive into the realm of job interviews with this lesson. Students practise job interview vocabulary, watch a video for tips, talk about what can make an interview successful and learn about the STAR approach for responding to interview questions.

digital business vocabulary
C1 / Advanced | C2 / Proficiency
Standard Lesson 60 min
Loading

The digital Revolut(ion)

Business

With this lesson, students talk about online services and learn vocabulary related to the topic. They also discuss their own experiences, watch a video about a successful neobank, and discuss the features of digital businesses.

Show more lessons

Questions

Title separator

Is there a minimum subscription period if I choose a monthly subscription?

No, there’s no minimum required number of subscription months. You can cancel any time you want. Basically, you can sign up and then cancel your subscription the next day, which will mean you have access for 1 month and won’t be charged again.

What currencies can I pay in for my subscription?

Our default currency is USD (American dollar), but you can also pay in EUR (euro), GBP (British pound sterling) or PLN (Polish zloty). You can change the currency you want to pay in at the Pricing page before selecting a subscription plan.

How can I edit an e-lesson plan?

You can get your own editable copy of an e-lesson plan and make changes to it. To do so, either (1) make a copy of it on your Google Drive (preferable method) or (2) download it in a Powerpoint format (but formatting might be a bit off so we can’t guarantee that it will work well).

Read more FAQ
Title separator

ESL Brains

Forgot password?
or continue with