What’s the difference between a trend and a fad? How do they affect the business? Should companies ignore fads or try to exploit them? This and more in this Business English lesson
This lesson plan focuses on listening comprehension and speaking skills. Here you will have a chance to watch a short video about trends and fads and discuss with students what they think is a fad now and what could be a trend. Apart from the listening comprehension tasks, you will show your students some vocabulary for predicting what might happen.
This worksheet was prepared for Business English and is specially designed for students who work in the e-commerce and digital advertising businesses. If you are students are not into the online world you must adapt the last exercise and add some other examples of trends and fads.