Apple’s legendary keynotes

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Vocabulary - adjectives for describing products


lesson plan on describing products


This objective of this lesson plan is to teach students some adjectives for describing products and show them a video analysing Apple’s legendary keynotes.

B2 / Upper Intermediate60 minFlipped LessonUnlimited Plan

This is a Flipped Classroom lesson plan. In a nutshell, it means that the first part of the lesson needs to be done by students at home. Learn more about flipped classroom and how we implement it in these lesson plans in our post.


In the pre‐class worksheet, students get three vocabulary exercises that should help them understand and practise adjectives for describing products. First, students read a short text about a smartwatch and underline all adjectives that they can find there. Next, they need to add some of the adjectives that they’ve underlined in the text to the word maps. The word maps include some common adjectives that might be useful for describing a product with some synonyms for each. The last activity students have to do before the class involves writing. They have to choose five adjectives from the previous exercise and write sentences describing different products.

Discussion & Listening comprehension

The in‐class worksheet starts with a short discussion about different devices that students have, Apple products as well as the keynotes that Apple does before launching new products. Next, students move to listening comprehension tasks based on a video analysing Apple’s legendary keynotes. First, students just watch a part of the video and complete the gaps in sentences about Apple’s keynote presentation style with one word each. Next, they watch the second part and have to write down three things that make Apple’s presentations stand out.


This lesson plan on describing products ends with a short discussion about the video and Apple’s keynotes as well as a speaking task. Students have to choose one product they have or have read about online and present it using the adjectives from the lesson.



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Leave a Reply

  1. Valentina Altman

    Thank you! Love the lesson! Brilliant, brilliant, brilliant (just to drive it home like Apple does;) as always!

    1. Justa

      Thank you! Glad you like it!

  2. Betul Guiho

    Excellent lesson plans! Thank you

  3. fimidi

    My class enjoyed this lesson – just right for B2 level – easy enough for them to engage with the topic but enough new vocabulary to keep them challenged and a nice activation activity at the end. The topic was useful for the group and they could take on the ideas from the video an apply them to their jobs. Thanks!

    1. Justa

      Thank you so much for your feedback 🙂

  4. Lydia goold verschoyle

    Too much promotion of the Apple brand… this lesson unfortunately didn’t ‘hit the spot’ with myself or the student.


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