Topic: Shopping & Consumerism
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C1 / Advanced | C2 / Proficiency
Standard Lesson 60 min
Standard Lesson 60 min
Add to saved lessonsHow brands influence our thinking
Business LifestyleEngage in a discussion about branding with this lesson! Students talk about consumer behaviour and brand-building strategies, watch a video and discuss the relationship between consumers and brands.
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B2 / Upper Intermediate | C1 / Advanced
Standard Lesson 60 min
Standard Lesson 60 min
Add to saved lessonsUnconventional business model
BusinessIn this lesson, students learn about furniture retailer IKEA and discuss its business model. Then, they come up with their own business idea for a shop.
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